Beluga Data

Taking Thailand’s leading data analyst company to the next level

Branding

Project Background

Beluga Data is Thailand’s leading data analyst. They provide current and predictive views of structured data for organizations through data-mining and analytics. They want to expand their business, establish their credibility and set themselves above their competitors, so they came to us with a mission to help them refresh their corporate branding and set themselves apart from the rest of the market.

Solution

The way Beluga Data fishes for data is just like the way a beluga whale produces pulses to form its sonar signal. Intrigued by the meaningful meaning behind the brand name, we pulled those elements of beluga whales and sonar signals to develop a refreshed logo for the company. Since the company serves mainly corporate clients, we decided to keep the wordmark alongside the illustration of the beluga whale’s tale and the sonar signals.