Ongtong — youu

Ongtong Khaosoi

Developed the brand and creative direction for Homestyle Lanna Restaurant

Branding, Digital, Print, Strategy

Ongtong is a fast-growing Northern Thai food restaurant in Thailand. The owner opened his first noodle house in Chiang Mai where he learned the original homecooked Northern Thai food recipe from his grandmother. Having enjoyed immense success in its home city, Ongtong expanded to Bangkok in 2017. The growth is continuing; Ongtong now has several branches in hip neighborhoods and leading shopping malls.

The Ongtong team was aware that fast growth and expansion may cause fragmentation in brand and management, eventually affecting their bottom line. They brought the challenge to us. We helped them align their brand strategy and marketing communications, to ensure unity across their existing restaurants’ brands.