Central Embassy: Let’s Celebrate 2021 “The Magical Land for All”
Celebrating A Magical Snow Land
Key visual, Print, DigitalProject Background
Every year during Christmas and New Year, it's a tradition for massive shopping malls in Central Bangkok to develop a theme to decorate their entire malls to create a festive environment and experience for their customers and visitors. While working as a designer at BUG Studio, I was tasked to help one of the largest luxury shopping malls in Bangkok, Central Embassy, build graphic and environmental elements under the theme "The Magical Land for All" for Christmas 2020 and New Year 2021
Solution
Under the theme "The Magical Land for All," we pictured the mall as a magical snow land with an ice skating rink and white and red colors circulating everywhere throughout the mall. We created a new Santa mascot to enhance the magical snow land and the concept of the mall. The white and red colors are presented not only on posters but also wrapping around the mall and Christmas tree balls and other elements to create a festive mood and feel for the mall during Christmas time.
Special thanks to b | u | g studio team and Central Embassy team
Project completed as a member of the b | u | g studio design team.
Role : Graphic designer
Mascot design, Key visual, Gift wrapping, Concept map and Environmental graphic design
Photos courtesy of b | u | g studio
