Streetware

Stationery set that translates urban elements roles into usable souvenirs

Branding, Print, Packaging, Photography

Thai design languages demonstrate the creativity in manipulating objects that do not focus on purely aesthetics but rather on their utilities and function. The brand communicates the “Thai-ness” qualities through stationery design that manipulates function from one to another. The method within this design is to translate urban elements roles into usable souvenirs from its function through the Thai way of using it. Despite the wrongly use of urban objects, it surprisingly aids the organization of the streets. Streetware is a contemporary stationery brand injected with a functional design that showcases Bangkok street design tradition and appreciation for the values of classic local wisdom and vernacular design. The brand seeks to combine functional quality products that provide a special story of tourist’s trips through the way they engage with the product. Simple, functional, creative, and versatilities are product attributes that will share tourists the unexpected, unexplored as well as familiar aspects of Thai whilst serving the role in defining Bangkok’s extraordinary.